DEPILATORIES: TAKING IT OFF AT HOME TRENDS UP.(Brief Article)(Statistical Data Included)

WWD | May 4, 2001| | Copyright

NEW YORK -- Maybe it was the inundation of infomercials demonstrating the art of hair removal from body parts as bizarre as the ear and back. Or perhaps women are taking a cue from their recently revealed hair coloring and body scrubbing talents. Whatever the case, the trend toward do-it-yourself hair removal has arrived.

For three years, manufacturers have been pushing women to experiment with certain spa and salon treatments at home. To date, bath products and hair color are the two HBA categories women feel most comfortable doing themselves. Now, depilatories, ...

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