Illiteracy: who pays when Johnny can't read? (effect on magazine profitability) (includes related articles)

Folio: the Magazine for Magazine Management | April 1, 1989| | Copyright

Illiteracy: Who pays when Johnny can't read?

"Reading is Fundamental" declare the ads supported by anti-illiteracy groups. Yet Americans below the ninth-grade reading level could not have read that opening sentence. Now, consider the following: . Approximately 25 million adults are functionally illiterate, reading below a fifth-grade level. . 60 million Americans are marginally illiterate, reading below a ninth-grade level. . Two million people each year are added to the illiteracy pool. . By the year 2000, one-third of the population of this nation will be ...

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