Target marketing for planned gifts.

From: Fund Raising Management | Date: February 1, 1989| Author: Schultz, A. Charles | Copyright information

Target Marketing For Planned Gifts

Targeting your marketing program so the right plans are sold to the right people will greatly enhance your marketing effectiveness.

Wills, revocable trusts, bequests, gift annuities, unitrusts, annuity trusts, pooled income funds, life estates, bargain sales, lead trusts -- planned giving includes a smorgasbord of gift opportunities. But which gifts should be marketed to which people? There are a multitude of gift possibilities, ...

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