The Bowl Roll.

From: The Shopper Report | Date: May 1, 2001 | Copyright information

Food bars are almost everywhere while food bowls are on a roll in the freezer case and making appearances on the grocery shelf as well. Bowl foods taste good and eliminate prep steps and dishes. They began with a Kings Hawaiian restaurant bowl entree that was first packaged for multi-pack distribution in club stores. When it appeared in supermarket freezer cases it was packaged in single serving, super-convenient VersaTray[TM] bowls that can be heated in traditional or microwave ov...

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