Dresses from sportswear firms: pluses and problems. (includes related article on Anne Klein and Co. and Mary Ann Restivo)

WWD | February 28, 1989| | Copyright

DRESSES FROM SPORTSWEAR FIRMS PLUSES AND PROBLEMS

NEW YORK -- Dress collections launched by sportswear firms haven't always been the easy sell for which retailers had hoped. Still, the power behind many of these labels and the success of several key lines have maintained merchants' optimism about this end of the business.

Store executives, who say lines from sportswear vendors are a small part of their dress buy, are increasing their purchases in this area not only with proven resources, but to test more recent entrants.

While retailers applaud ...

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