Austria's Young Consumers Want Fun, Functional Foods.(Brief Article) AgExporter | February 1, 2001| | COPYRIGHT 2001 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Consumers will no longer settle for bland, boring health foods. They want bright colors, fascinating flavors and nothing ordinary. Nowhere is this more the case than in Austria, where young people drive the demand for functional foods. In fact, health foods and related products may soon make up a full 20 percent of the country's entire food market.

"Austria has the twelfth-highest per capita income in the world, and that's one reason functional foods are gaining ground," said Allan Mustard, deputy chief of FAS' attache services for international support. Mustard ...

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