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B&W's biggest mail blitz to light up new Pall Mall; Filter version of cigarette aims at value segment.(Brown and Williamson Tobacco Corp.)(Brief Article)
Advertising Age
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March 5, 2001|
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COPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Brown & Williamson Tobacco Corp. is leveraging a 102-year-old brand name to bring its new-est cigarette to market, and support for a value-price, filter version of Pall Mall will include the marketer's largest-ever direct mail campaign.
The challenge for Brown & Williamson is to tap into the name recognition that comes from a brand that has existed since the 19th century, even though, according to the marketer's own research, the non-filter premium-price Pall Mall is perceived as stodgy and harsh by many consumers.
``We had to figure out how to overcome the ...
 "Seattle Post-Intelligencer (Seattle, WA)")
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REDMOND'S MAYOR: NO MICROHARD FEELINGS WHEN THE SPOTLIGHT IS ON TITANS, SHE AND HER TOWN ARE LEFT OUT.(News)
Newspaper article from: Seattle Post-Intelligencer (Seattle, WA)
; ...Seasons Olympic Hotel and at Microsoft's Redmond campus. But Gore went only to the session...yesterday incorrectly said Gore had visited Redmond. TYPE: PROFILE INTERVIEW 1 R As Rosemarie Ives has learned, being mayor of Redmond requires a cast-iron ego. Soon after...
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Redmond project to include hotel, restaurant.
Newspaper article from: Bulletin (Bend, OR)
; Byline: Jeff McDonald Jul. 29--REDMOND -- A local group plans to build a $9...square-foot, 75-room Sleep Inn of Redmond will feature an indoor pool and pedestrian...project manager and partner in North Redmond Properties LLC. The restaurant, which...
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Newspaper article from: The Boston Globe
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Redmond hoping to prove he's an everyday backstop; Joe Mauer's uncertain status presents a challenge for his backup, and the Twins' oldest player says he's ready.(SPORTS)
Newspaper article from: Star Tribune (Minneapolis, MN)
; ...for Opening Day, veteran backup Mike Redmond is ready to fill in again, knowing this...his final year in a Minnesota uniform. Redmond hates thinking about it, but it's true...season. Among his teammates, that puts Redmond in the minority. The Twins likely will...
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Redmond Serves 'The Dreamers'; Local Real Estate Broker Focuses On Those Who Believe Homeownership Is Impossible
Newspaper article from: Sacramento Observer
; ...furniture and placed pictures on the walls. Sandy Redmond owner of Redmond Resources and Results Realty says she's still in...I become a broker. I was unsure of that," Ms. Redmond explained. Now, nearly 20 years since she was licensed...
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Redmond won't forget the lessons learned on, off field.(Sports)
Newspaper article from: Daily Herald (Arlington Heights, IL)
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Redmond Town Center Receives Second Arts Award; Mall Recognized by City Hall for Support of Arts Community.
PR Newswire
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Newspaper article from: Bulletin (Bend, OR)
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Redmond slapped with harassment charge: News anchor's on-air future uncertain
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Redmond Channel Partner Magazine to Debut in July, Offering Essential Advice to Those Who Sell, Integrate, Distribute and Add Value to Microsoft Technology.
Business Wire
; IRVINE, Calif. -- 101communications LLC, the publisher of Redmond magazine, today announced a dramatic expansion of the Redmond franchise: Redmond Channel Partner magazine. Redmond Channel Partner magazine will launch at the...
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