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Swedish court stops Unilever's Elida-Gibbs unit from making tartar control claims for Pepsodent.
PR Newswire
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March 10, 1989
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COPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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SWEDISH COURT STOPS UNILEVER'S ELIDA-GIBBS UNIT
FROM MAKING TARTAR CONTROL CLAIMS FOR PEPSODENT
NEW YORK, March 10 /PRNewswire/ -- Colgate Palmolive Company (NYSE: CL) today reported the following:
A Swedish court has concluded that Unilever's Elida-Gibb subsidiary has been deceptive in its advertising and has ordered the company to stop claiming that its Pepsodent toothpaste controls tartar. Clinical data reviewed by the courts and published in Clinical Preventive Dentistry concluded that the Unilever tartar formulation has no ...
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