St. Phineas.(Review)

From: Reason | Date: March 1, 2001| Author: | Copyright information

How P.T. Barnum helped invent business ethics

The Life of P.T. Barnum: Written By Himself, Urbana: University of Illinois Press, 404 pages, $14.95 paper

The legendary impresario P.T. Barnum (1810-1891) is best known as a consummate charlatan whose perspective on life and business is summed up in the contemptuous contention, "There's a sucker born every minute." It is testimony to the power of first impressions that this popular image persists even though it is very substantially wrong. In fact, not only did the great showman never make the statement, but it would have ...

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