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Levi's youthwear and Little Levi' go a long way. (boy's clothing)
From:
Daily News Record
| Date:
January 13, 1989| Author:
Spindler, Amy
| COPYRIGHT 1989 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Levi's Youthwear and Little Levi's Go a Long Way NEW YORK -- Suspicious minds might wonder if a few nine-year-olds had taken over the Levi Youthwear offices, appearing like Tom Hanks in "Big" as adults with boys' sensibilities.
Kids wanted fast jeans that last through knee skids off skateboards. Levi's added neoprene patches to its Sport Jeans.
Kids wanted ripped and ragged jeans. Levi's tore the knees of its Eccentric Authentic group.
Kids were pe...
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Levi's youthwear and Little Levi' go a long way. (boy's clothing)
Daily News Record
; Levi's Youthwear and Little Levi's Go a Long Way NEW YORK -- Suspicious minds might wonder if a few nine-year-olds had taken over the Levi Youthwear offices, appearing like Tom Hanks in Big as adults with boys' sensibilities. Kids wanted fast jeans that last through knee skids off skateboards.
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