Keep Marketing on Front Burner When Business Is Hot.(Brief Article)
From: Los Angeles Business Journal
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Date: 11/20/2000
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Author: BERMAN, SHARON
MARKETING is the lifeblood of business for entrepreneurs, as well as for professionals such as lawyers and architects. Yet many say they don't have time to market their products or services because they're so busy. Or they contend there's no need to market themselves because business is so good. "Why should I market now?" they say. "When things slow down and I have more time, then I'll do some marketing."
It's easy to fall into this trap -- but it could prove hazardous. If you ...
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