CORONA ENJOYS SURPRISING SURGE HISPANIC CONSUMERS BRING MEXICAN LAGER CLOSE TO BEATING SALES OF TOP IMPORT HEINEKEN.(Business)

From: Rocky Mountain News (Denver, CO) | Date: November 23, 1997 | Copyright information

Byline: Suein L. Hwangh The Wall Street Journal

Corona Extra, the yuppie brew of the 1980s, is staging a big comeback. But this time, the Mexican beer is rising to the top of the market with help from an entirely different group of fans: working-class Hispanics.

After slipping into obscurity a decade ago, the clear-bottled beer is increasing its sales so fast that industry executives say Corona is on the verge of surpassing Heineken, America's leading import since Prohibition.

Sales of Corona last year soared nearly 36 percent to 28.9 million cases, according to ...

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