Promoting Hype in Latin America: PROMAX.(PROMAX and BDA Latin America 2000 conference)(Brief Article)

Video Age International | November 1, 2000 | Copyright

As the Latin American TV market continues to expand and evolve into an important player on the international scene, this year's PROMAX & BDA Latin America 2000 conference takes on even greater regional significance as TV's creative professionals meet to discuss the unique challenges posed by the Latin American marketplace.

"PROMAX Latin America is like a lot of our other conferences," Glynn Brailsford, president and CEO of PROMAX & BDA, told Video Age. "It is providing a great educational source in the region. There's a great need for learning and sharing of ...

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