ZERO risk does not exist, but the beef industry in Walloon is reaffirming its concern for safety and quality. The influence of the French media is not to be doubted. The mad cow crisis is a fresh demonstration of that, as consumers in Walloon are, in a way, adapting their behaviour to what they have learnt from the French media.

After having been, sometimes, direct victims of the disease, those in the beef industry in Walloon are today indirect victims. Vice-president ...

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