Who believes in this dealer's 'creed'? (dealer's marketing strategy) (editorial)

From: Implement & Tractor | Date: April 1, 1988| Author: | Copyright information

Who Believes in this Dealer's `Creed'?

I know a dealer who has this peculiar addiction. He told me recently that he is now spending up to $100 a month on business management books!

"Don't worry," I told him. "The people you give them to will appreciate your kindness and will set them out on the coffee table to impress their friends."

"You don't understand," he said. "I buy these books and read them myself."

Poor devil! Most of us, of course, think differently about books, articles and brochures on good management or related kinds of self-improvement in the ...

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