Ballot Issues: Consultant's pot of gold?(Brief Article)

From: Campaigns & Elections | Date: October 1, 2000| Author: WATERS, M. DANE | Copyright information

Candidate campaigns and ballot measure campaigns are miles apart in character and consultants need to realize this before they jump headfirst into the uncharted waters of a ballot measure campaign.

MANY PEOPLE HAVE made the assertion that the increased use of ballot measures has spawned the "initiative industrial complex" and that political consultants and not the citizens are the impetus behind ballot measures.

I would like to say for the record that this ass...

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