Are You Using Or Abusing Your Online Recruitment?(electronic lead generation) Franchising World | September 1, 2000| | COPYRIGHT 2000 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Mastering new media accelerates franchise growth

Seven short years ago many of us could have mistaken a URL for an electrical code. We viewed the Internet as some government computer network that students played with in school. Amazingly enough, this little understood novelty is now today's media showcase, impacting franchise communications, commerce and recruitment. Every week new developments expand our opportunities for doing business online. This summer, a new law that would allow approval of electronic signatures over the Internet was signed by the president. ...

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