Retail executives on quick response. (inventory system) (Retailing Technology and Operations supplement)

From: WWD | Date: September 13, 1988 | Copyright information

RETAIL EXECUTIVES ON QUICK RESPONSE

QUICK RESPONSE MAY BE THE BRAINCHILD OF TEXTILE COMPANIES, BUT AS INDUSTRY PUNDITS ARE FOND OF SAYING, IT MUST BE DRIVEN BY RETAILERS. TO DELVE INTO WHAT RETAILERS THINK ABOUT QUICK RESPONSE, RTO POLLED EXECUTIVES IN PRESTIGIOUS STORES. AS REVEALED HERE, TALK IS TRANSLATING TO ACTION: J.C. Penny, Co., Dallas, has completed one quick response pilot project with men's suits and is involved in a second study, with apparel merchandise and home furnishings, said Rick Hyde, manager of international buying.

"The men's suit project worked out ...

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