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Canary Island growers look to branding power.(Brief Article)
Grocer
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October 14, 2000
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UK is target for 150,000 [pounds sterling] annual marketing campaign over the next three years
Canary Island tomato growers backed by local and national government have taken a step which could lead to a regional brand at retail level to give their fruit a stronger identity.
Eduardo Pinado-Mascareno, director general of Proexca, the islands' promotional organisation, confirmed that the UK would be the target of an annual 150,000 [pounds sterling] marketing campaign over the next three years.
The programme will run in two stages, from November to ...
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