Violent Tendencies.(few participate in Zany Brainy violent toy turn-in)(Brief Article)

Los Angeles Business Journal | October 16, 2000 | Copyright

What if you held a violent toy turn-in and no one participated?

That was just about the way it was in Los Angeles when Zany Brainy, the Pennsylvania-based retailer that sells only non-violent toys, held a "ZanyBration Across the Nation" event from Oct. 6 to 15 in which consumers were encouraged to turn in violent-themed toys.

Only one store among the company's seven outlets in Los Angeles County had anyone come in for the ...

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