THE W.C. FIELDS APPROACH. Music Trades | September 1, 2000| | COPYRIGHT 2000 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

"If at first you don't succeed; try, try, again. And then if you don't succeed, quit. No use being a damn fool about it."

IF YOU'VE READ ANY books at all on selling, or have been to seminars on closing sales, you've probably heard that you need to ask at least 7 times to get a person to buy. And then if he doesn't buy, you follow up with him afterward and ask again. Then, if he still doesn't buy, you put him in your database, send him letters, call him on the phone, and basically beat your head against a wall. Ouch! I personally take another approach. Life is too ...

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