Spanish-American Wars.(Brief Article)

Los Angeles Business Journal | September 11, 2000| | Copyright

UNIVISION STOCK PLUMMETS AS NEW RIVAL PREPARES TO LAUNCH IN U.S.

NEWS that a third Spanish-language television network will launch in the United States sent shares of industry behemoth Univision Communications Inc. of Los Angeles plummeting on Sept. 7, the day after the announcement.

But while upstart Azteca America Inc. took a quick bite out of its competitor's stock price, it will likely take much longer before the network, which will launch in L.A. next year, begins eating away at Univision's market share.

"What (Azteca is) doing makes sense," ...

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