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Bourbon burgeons; Festival staged in Kentucky is showcase for premium brands.(Brief Article)
Advertising Age
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September 18, 2000|
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The kentucky Bourbon Festival, first uncorked in 1992 as a gathering of 250 enthusiasts of the whiskey, is playing a key role in the beverage's resurgence by drawing more than 20,000 attendees from around the world.
Bourbon aficionados as well as families flocked to Kentucky earlier this month for the annual event, which attracts a large number of participants from Japan and the U.K., where consumption of premium bourbons is booming.
Although sales of bourbon as a whole increased only 1% to $2 billion in the U.S. last year, sales of high-end brands are on a ...
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