Gravure's jumbo generation; the summer will see a new concept debut in Europe, while U.S. printers wait and watch. (enormous rotogravure press; new production concept in weekly magazines)

From: Graphic Arts Monthly | Date: July 1, 1988| Author: | Copyright information

With awe and reservation, American publication printers are watching a evolutionary concept in weekly magazines unfold in Europe. The new approach-it could be called all-at-once production-represents a pivotal point favoring large-form, long-run printing, with the benefit of a late close.

At the heart of the concept is an enormous but versatile rotogravure press whose extra size yields more pages per press revolution and thus more output per hour than existing equipment, while permitting faster cylinder preparation. Whole magazines can be imposed in one press dress and be ...

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