NFIB OVERHAULS MAGAZINE.(Brief Article)

Association Management | August 1, 2000 | Copyright

The decision of its magazine publisher not to renew its contract came at an opportune time for the National Federation of Independent Business. The Nashville, Tennessee-based NFIB, immersed in efforts to create brand awareness of the organization, knew it had to focus on its core competency, which is "advocacy and bringing great resources to members," says Bernie Butler, NFIB vice president of marketing, development, and technology. Bringing the magazine in-house was never an option because "our core competency is not publishing," he explains. Yet NFIB "saw the possibility of ...

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