Bonduelle Sends Mash Note to Consumers.(Brief Article)(Product Announcement)

Quick Frozen Foods International | July 1, 2000 | Copyright

Bonduelle, which created the frozen mashed vegetable category in France in 1983, has rolled out a range of eight recipes to bolster the category, which still accounts for only four percent of French frozen vegetable sales, and lost ground last year at that.

Purees Gourmets is the name of the new range created to give the segment a shot in the arm. Each item comes in 30 gram pellets, packaged in metallic 750 gram zip bags. The new range hasn't overlooked the basics: carrots, celery with ...

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