Difficult, but worth the effort, rotogravure-printed shrink film projects a high-quality image for its premium beverages.
When Mead Johnson Nutritionals introduced its new Viactiv[TM] line of energy beverages, it wanted the entire offering to have the look of quality. That included not only individual bottles, but also shrink-wrapped four-packs.
"Because Viactiv is a premium nutritional product," says David Weimann, the Mead Johnson product manager for Viactiv, "we have to ...