How America shops.

From: Food Processing | Date: July 1, 2000| Author: Toops, Diane | Copyright information

Pillsbury Co.'s yearlong study of how America shops divides consumers into seven shopping styles, defined by how much they plan and prepare, how much they care about savings, the stores they choose, and whether they enjoy or detest the whole experience.

The seven shopping styles include:

* Born to Shop (15 percent)--They think grocery shopping is great fun, plan well, use coupons, watch the budget, visit different stores and look for new products. They enjoy c...

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