Net Minders: Veteran offers tips to optimize search engine exposure.(search engine secrets)(Brief Article) From: B to B | Date: August 14, 2000| Author: MOORE, RODNEY | COPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Who better to ask about search engine secrets than Scott Galvin? He has been studying how search engines work since they were introduced. Wooed by 360i.com last year after a free-lance stint for the company, Galvin has successfully optimized rankings for clients such as Raytheon Co., MediaOne and Avid Technology.

Q: How important is it to be highly ranked on search engines?

A: Actually, 70% to 80% of all Web site traffic is generated through search engines. An...