Online Fund-Raising Malls: Fund Raising Goes High-Tech.

Fund Raising Management | June 1, 2000| | Copyright

The Internet fund-raising revolution brings greater opportunity but also some new challenges in the areas of seller/buyer motivation and customer service. How can you make this new technology work for your group to improve its fund-raising profitability?

Until recently, the way that groups have raised money to meet their needs has undergone little appreciable change in at least 25 years. Operating costs have soared, school budgets have been slashed, and charities have been asked to take on ever-expanding duties. This has resulted in an immensely increased need for ...

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