Pastel's bright approach to kids. (children's apparel shop) (Dallas supplement) (company profile)

From: WWD | Date: March 4, 1988| Author: | Copyright information

PASTEL'S BRIGHT APPROACH TO KIDS

Fun and games are high on the agenda at Pastel, and it is this playful approach to selling children's wear that has moved the eight-month-old retailer ahead in this economically distressed city.

Armed with a handful of imaginative merchandising and promotional ideas, as well as service techniques, owner Claudia McConnell has managed to capture the attention and business of a growing customer base: successful and professional older couples who are having children later in life.

McConnell also owns an seven-year-old women's apparel shop ...

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