Engendering a Market: Women, the Family, and the Personal Computer.(Brief Article)

From: Women and Language | Date: March 22, 2000 | Copyright information

Lori Reed, University of Illinois at Urbana-Champaign

In the history of the personal computer, it is generally accepted that by 1971 it was technologically possible to mass produce affordable, functional, and useful personal computers for the home. Yet, it is also true that a viable consumer demand for such a machine was not successfully cultivated until the late 1970s and early 1980s. This paper investigates the industrial and cultural work involved in marketing personal and home computers from the 1970s to the 1990s. In particular, this paper focuses on the cultural tensions ...

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