How NOT to Make Your Mortgage Web Site Successful.(Brief Article)

Mortgage Banking | June 1, 2000| | Copyright

PART 4--Web Site Marketing and Promotion

SOMETIMES IT'S EASIER TO TELL PEOPLE what not to do rather than what to do. It is just so much simpler to say, "No, don't do that," than it is to state all the reasons behind the "don't" statement. The person saying "don't" usually has more experience and has witnessed an adverse outcome of the event. With that goal in mind, we bring you this last in a series of articles on how not to make your mortgage Web site successful. These articles will help your mortgage company learn from the mistakes of other companies' Web sites, ...

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