LOANCITY.COM: Going for Brokers.(Company Profile)

From: Mortgage Banking | Date: June 1, 2000| Author: | Copyright information

A different niche--between broker and wholesaler--is the online space that LoanCity.com believes is a good spot to call home. This new company is betting brokers will not be displaced by the online lending wave.

Rick Soukoulis wants to get up. Sitting at a conference table in his south San Jose office, he's gone just about as far as he can with words and hand gestures, expounding upon the virtues of technology, "plumbing" and the mortgage industry. In a minute, he's at his dry-erase board, sketching what appears to be the top view of a catamaran sailboat. At the center of the ...

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