High-energy marketing.(the word 'atomic' is being used for various marketing purposes)

From: Bulletin of the Atomic Scientists | Date: July 1, 2000| Author: | Copyright information

The word "atomic" is emerging as a red-hot marketing tool

Webwatch usually takes a back seat in the Bulletins section. But as we mentioned last year in "In Brief" ("We Are So Way Cool," September/October 1999), the word "atomic" is definitely "in" these days. With all the ways that companies use "atomic" to promote just about anything, you just have to wonder, why does pop culture seem to love it so much?

In the pages of the Bulletin, the word "atomic" has a specific meaning and history, but after researching it on the web, I started to think that marketing could very ...

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