Hermes: wholesale scent bid. (plans to wholesale its fragrances)

WWD | April 29, 1988| | Copyright

HERMES: WHOLESALE SCENT BID By DAVID MOIN

NEW YORK -- Hermes is planning to wholesale its fragrances, recast its ready-to-wear division and open more stores as part of the Paris-based firm's stepped-up program to build its business in the United States.

"We plan a very prudent, solid development, but it will be slow," said Jean-Louis Dumas-Hermes, Hermes chairman. "We do not play with big figures. We have been slow to enter the U.S. market."

Although its sales in the United States are not staggering, Hermes has steadily grown since 1985 when a ...

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