FOCUS ON MASS KEY TO LONGEVITY FOR CHEYENNE.(Cheyenne Industries)(Brief Article)(Statistical Data Included)

From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: May 29, 2000| Author: | Copyright information

Cheyenne Industries has built an enviable position for itself as the leader in value-priced lighting for volume retailers.

In the 20 years since owner Frank Fletcher founded Cheyenne, its image has evolved. But its focus remains on limited distribution to international, national and regional mass merchants, warehouse clubs and home centers.

Cheyenne's laser-beam focus on driving volume in key lamp styles for these volume accounts is the reason for its success and longevity in a market that has seen many suppliers and retailers drop out, and channels shift.

Cheyenne ...

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