Outrage.(Brief Article)
From: The Architectural Review
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Date: 3/1/2000
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Author: ALDRIDGE, THOMAS
THE DIGNITY AND HONEST FUNCTIONALISM OF SHAKER PHILOSOPHY IS TRADUCED IN THIS CRUDE COMMERCIAL ATTEMPT TO MARRY MODERN NEEDS WITH 'TRADITION'.
The current trend for 'brand stretching' reaches its unnatural conclusion with the 'Shaker Workshops(r) Home Office'. The concept of applying a well-known marque to a completely different product line has been round for some time, and even architects are not immune: Foster's benign bus stop for J. C. Decaux being just a stone's throw from ...
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