Sex, Sports, Beer, Gadgets, Clothes: The Magic and Menace of Maxim.

From: Columbia Journalism Review | Date: May 1, 2000| Author: Loeb, Marshall | Copyright information

Maxim is a marvel. Barely three years old, this off-the-wall, in-your-face monthly for young men is rising faster than any other big magazine -- by far. Average circulation in last year's second half surged 127 percent to 1,664,000, and will easily crack 2,000,000 in 2000. At the news-stands, Maxim sells 814,000 copies a month, which is almost double GQ, Esquire, and Men's Journal combined. Ad pages last year jumped 52 percent to 956. And Advertising Age, the bible of Madison Avenu...

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