CHECKLIST: WEB STORE FEATURES FOR B2B BUYERS.(Internet/Web/Online Service Information) Soft-Letter | April 24, 2000 | COPYRIGHT 2000 Aegis Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Web marketers have finally noticed (surprise) that it's really tough to make a living by selling to online consumers. In fact, the real money- makers on the Web have always been "business to business" (B2B) Web merchants like Dell and Cisco, who routinely ring up thousands of dollars in sales on each transaction and generate a steady stream of repeat visits from loyal corporate accounts.

Even consumer-oriented resellers have begun to notice the fundamental economic edge of the B2B market: After pouring millions of dollars into consumer-oriented TV ads over Christmas, ...

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