Dooner, Geier to reinvent Interpublic ;Integrated marketing is battle cry for future of ad-focused company.

From: Advertising Age | Date: March 27, 2000| Author: | Copyright information

John Dooner and Phil Geier may be veterans of the ad business, but as the two team up to run Interpublic Group of Cos. it's a whole new game.

The executives are focused on remaking Interpublic, a traditional ad-focused holding company, into an integrated marketing stronghold.

That's the strategy Mr. Dooner, 51, will continue to pursue as he joins Chairman-CEO Geier, 65, in the upper management suite of Interpublic this week. Mr. Dooner, chairman-CEO of McCann-Erickson WorldGroup, becomes Interpublic president and chief operating officer, and will be named CEO on Jan. 1, ...

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