De' Silva, VW have designs on being the best .

Automotive News | March 27, 2000| | Copyright

GENEVA - Two years ago, Volkswagen Chairman Ferdinand Piech said he wanted VW's Seat brand to rise to the level of Alfa Romeo in style and image. To back his words, he hired Walter de' Silva, Alfa's celebrated chief designer.

At the Geneva auto show this month, Piech began to see a payoff.

What a week de' Silva had. The former head of Alfa design who went to Seat 18 months ago stole the show - twice.

The 156 Sportwagon de' Silva designed before leaving Alfa was the production hit of the show, a highly praised sequel to the 156 sedan, the 1997 car ...

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