Make a note - Letts diaries are here to stay despite electronic revolution.(News)

From: The Birmingham Post (England) | Date: August 13, 1999| Author: Simpson, Daniel | Copyright information

The traditional paper diary is fighting back in the computer age.

Midland group Bemrose, whose 200-year-old Letts division makes more than 20 million diaries a year, said it hopes to expand US sales by offering more products supplementing standard calendar pages with a wealth of facts and statistics.

"There's a lot of scope to sell better-branded products into the United States and we're not the only people trying to attack that market," Bemrose chief executiv...

Related newspaper, magazine, and journal articles from HighBeam Research

Promotional products
Office World News ; EMERGING MARKETS BUSINESS PARTNERS THAT GET RESULTS Promotional products are an integral part of the business world and probably a staple in every office. Check your desk or cubicle, in all probability there's a promotional productor several in your workspace. It could be the standard pen, pencil,
Tucson, Ariz.-Area Companies Use Promotional Products to Help Sales.
The Arizona Daily Star (Tucson, Arizona) (via Knight-Ridder/Tribune Business News) ; Byline: Jonathan J. Higuera Sep. 30--Some say it started when George Washington used a presidential campaign button in the 18th century -- and it's still going strong. Promotional products are an industry unto themselves, with last year's U.S. sales reaching nearly $17 billion. The marketing
Promotional products sales jumped 5.1 percent to record $17.8 billion in 2005.
Wearables Business ; TREVOSE, Pa. - The Advertising Specialty Institute (ASI) in April released results of its annual promotional products industry sales analysis, indicating 2005 sales revenues for distributors jumped 5.1, to $17.8 billion, over the previous sales year figure of $16.9 - the third year of continuous
Norwood CEO Frank Krasovec: Nice guys sometimes finish first.(Norwood Promotional Products Inc.)
Wearables Business ; With its new Norwood Collection, the industry's No. 1 supplier brings its considerable clout to wearables If you look at the stereotypical CEO of the last 20 years or so, you'll find an image of ruthlessness, a hard-driving, type-A demeanor, a fast-talking style and a personality used to having an
PPAI: 2001 promotional sales off slightly; wearables still the leading category.(Promotional Products Association International )(Brief Article)
Wearables Business ; IRVING, Texas - Sales of promotional products by distributors dropped slightly in 2001, according to the annual industry study conducted exclusively for Promotional Products Association International (PPAI). The industry posted sales of $16,552,291,971, which represents a 7.29 percent decrease over