Alliance management.

CMA Management | January 1, 2000 | Copyright

Five destructive myths

While corporate alliances have exploded in value and number, a staggering 61% of alliances have failed or are plagued by under-performance.

According to a recent study by management and technology consulting firm Andersen Consulting, eight out of every 10 executives believe alliances will be a prime vehicle for corporate growth, and that the global value of alliances could reach $40 trillion by the year 2004. Yet, more than half of these alliances will under-perform, primarily because companies follow five basic myths of ...

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