Making Banner Ads Work.

From: Circulation Management | Date: January 1, 2000| Author: | Copyright information

Generating cost-effective subscriptions through outside sites is tough. Here's some tips to give you an edge.

Virtually (pun intended) every subscription marketer out there is working overtime to try to maximize the Internet as a source. Doing this within the context of a magazine's own site is challenging enough, but using banner ads on outside sites has proved even more problematic. That's why I thought I'd use this first installment of CM's new bimonthly column devoted to Web marketing, cmsubmarketing.com, to offer some tips on making banner ads work.

It's not hard to ...

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