Worldbeat.

Wines & Vines | January 1, 2000| | Copyright

Think of Bordeaux and most likely the names of the great (and not so great in some cases) classified growths come to mind. There's an image of sparkling crystal, decanters and old white guys sitting around with a glass up their nose.

Only problem with that image is there is a lot of wine in Bordeaux that isn't classified and in a crowded global market, the French have to find ways to sell it. The Bordeaux Wine Bureau introduced an edgy new print advertising campaign at the end of 1999 designed to sell the idea that Bordeaux wines are hip and sexy. Under the general ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

The death of Pere Aulneau, 1736: the development of myth in the Northwest.
Magazine article from: Historical Studies ; ...trader Pierre Gaultier de la Verendrye. There were no survivors...edge of this movement was Pierre Gaultier de Varennes, Sieur de la Verendrye, who in 1732 established...task was assigned to Jean-Pierre Aulneau, a newly-ordained...
The death of Pere Aulneau, 1736: the development of myth in the Northwest.(Jesuit missionary killed by Native Canadians)
Magazine article from: Historical Studies ; ...trader Pierre Gaultier de la Verendrye. There were no survivors...edge of this movement was Pierre Gaultier de Varennes, Sieur de la Verendrye, who in 1732 established...task was assigned to Jean-Pierre Aulneau, a newly-ordained...
Lucky Seven: school has a FitzGerald
Newspaper article from: Winnipeg Free Press ; ...staff at Fort Rouge's La Verendrye School who fought in the First...of North American explorer Pierre Gaultier de Varennes, sieur de la Vrendrye. In the watercolour...watercolour now hangs in La Verendrye's heritage classroom, a...

Find more facts and information related to the article "Worldbeat."