Focus on speciality oils.(olive oil in the UK)

From: Grocer | Date: May 15, 1999| Author: Crosskey, Peter | Copyright information

Olive oil still a growth sector with substantial margins

* Own label over 62% of sales

* Extra virgin 37% of market

* Bulk olive oil prices rising

* UK penetration 30%

* Concern over Spanish crop

* Responsive to promotions

GREEN, GOLD AND VERY PROFITABLE

Olive oil remains a star performer for UK multiples, by any criterion. It is a product in which customers will trade up, even if they do not...

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Focus on speciality oils.(olive oil in the UK)
Grocer ; Olive oil still a growth sector with substantial margins * Own label over 62% of sales * Extra virgin 37% of market * Bulk olive oil prices rising * UK penetration 30% * Concern over Spanish crop * Responsive to promotions GREEN, GOLD AND VERY PROFITABLE Olive oil remains a star performer for UK
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