Colombian executive Jairo Mejia brooks no backsliding when it comes to insurance scams.

THERE WAS A TIME NOT SO LONG AGO AT COLSEGUROS, ONE OF COLOMBIA'S largest insurance companies, when a committee meeting scheduled for eight in the morning wouldn't really start until nine. No longer. "Now it starts at eight-zero-zero," says Jairo Mejia, head of Colseguros, who fines employees 3,000 pesos (US$1.55) for arriving late. And if a cellular phone rings during a meeting, its owner faces another fine of 5,000 pesos. "It's not just an idea. That's the way it is," he says.

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