Logo Logic.(Discusses important elements of magazine design and creating good logos)

Folio: the Magazine for Magazine Management | February 1, 2000| | Copyright

A magazine's logo is its identity. Where you place the logo on the page, the font and color you choose, and other key elements either enhance that identity or weaken it.

Every magazine struggles to establish and enhance its identity, and central to that identity is the logo. Some magazines have logos with high recognition--even mentioning the magazine conjures a vision of the logo. Life, red box with white sans serif logo in all caps; People, cap P, block letters with a bold outline; Elle, vertical serif font, widely letter spaced, all caps. Some magazines' logos are ...

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