Dean & Deluca aims to fatten up;Hires Starbucks czar to take firm national, do IPO; no gourmet market's done it yet.(John Richards to lead expansion effort)(Brief Article)

From: Crain's New York Business | Date: January 31, 2000| Author: leder, michelle | Copyright information

Dean & DeLuca has hired a former top-level executive with Starbucks Coffee Co. to lead a major national expansion effort and plan a possible initial public offering by the end of this year.

"This is a brand that is larger than life," says John Richards, who was Starbucks' president of North American operations for the past two years. "I want to see it achieve its full potential."

The effort is being backed with $20 million in venture capital from Hummer Winbl...

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